DJAAFAR Introduction

DJAAFAR is a premium lifestyle, homeware and fashion brand based in Sydney and Berlin. Especi ally tailored for men, our functional and high quality accessories are created to display a perfect blend of style and elegance.  All fashion and homeware accessories are beautifully packaged in handmade boxes which are desirable items in their own right.

DJAAFAR Fashion Accessories

DJAAFAR fashion accessories have been developed to complement and enhance both business and casual outfits.  Our range of cufflinks, scarves and bags are suitable for every occasion.  The fashion items include scarves in various material combinations of Cashmere, silk and wool.

Cufflinks are available in two limited edition series.  The Amir collection is based on the Djaafar logo in plain or enamelled Sterling silver.  The Arabara collection combines the classic Sterling silver setting contrasted with the tactile finishes of Kangaroo vegtan leather, snakeskin or Shagreen.

The DJAAFAR leather goods range consists of the must have Stopover sets.  Each set consists of a weekender bag, toiletry bag, travel tag, laundry bag and shoe bag.  These sets are the perfect companion for each travel occasion and are equally suited for use as a gym bag.  The stopover sets are named after cities.  Like every city each bag has a story, different attributes and a unique look.

DJAAFAR Homewares

DJAAFAR has created a unique classic collection of homeware accessories to fit the needs of a dynamic lifestyle .

The Amir collection features exclusive handcrafted picture frames available in two different sizes and two leather finishes; black crocodile or dark brown, turtle embossed, calf leather with a Jim Thompson premium golden silk inlay.

The exquisite handmade place mats and coasters from the Amir range also come in black crocodile or dark brown, turtle embossed, calf leather.  The placemats are packaged in a set of four, and the coasters in a set of six.

The treasure box from the Annaba collection is our premium product.  It is perfect as an exquisite “vide poche” (valet tray) or storage option for a valuable watch collection, cufflinks or other accessories.  The box is handmade and combines the dual finishes of calf leather and Shagreen (Ray skin) and is available in black or dark brown.

Some background information about DJAAFAR

Djaafar El Ghazi founded DJAAFAR in 2007.  After finishing his Masters degree in Architecture  in 1997 and working for two years as an architect, Djaafar ventured into various business sectors including marketing, sales, design and the travel industry. 

For the past four years, Djaafar has combined his life in Sydney with his life in Berlin.  His mixed German, Algerian background, multilingual skills and his extensive travel to over fifty countries have enabled him to develop a better understanding and a keen sense of the complexity and meaning of design in different cultures.

Djaafar worked closely with globally established brands such as Missoni, Kartell, Cassina and Driade, and gained a wide range of experience in the design industry.  This is when he decided to establish his own label in 2007.  

The name DJAAFAR is of Arabic origin and symbolises fertility and growth.  The logo of the brand is based on the name DJAAFAR written in Arabic calligraphy.  The name is represented four times in rotation, melding the four corners of the world to blend into one single element. This is sealed with a circle representing the world to emphasise the global aspect of the brand.

Djaafar El Ghazi